OUGD601 - Practical Work - About Honey #1 Logo Research

As the publication was to no longer exist within the realm of the zine, careful consideration was given to the branding of the platform. Research for the extended essay presented a number of different branding strategies for independent queer publications, many informed by the design trends of the era or a lack of access to professional design services and equipment. Considering the most recent queer and lesbian publications DYKE_ON and them., there is an increasing occurrence of magazine branding borrowing many of the most recent design 'trends', including simple, chunky italicised typefaces and the use of a stroke as the primary feature of the logo.

On Our Backs was the first commercial women-run erotica magazine in the United States. It's slener typeface was 

Quim was a UK independent lesbian publication published between 1989-1995. The custom
typeface creates a unique identity for the magazine and combines the hand-made nature of
zine design with a commercial branding strategy. 

DIVA was the first commercial lesbian publication to be stocked in WHSmiths in the UK.
The plain typeface was used as a tactic to allow the publication to seamlessly blend in
with other teen and women's mags. 

DYKE_ON is the first commercial magazine dedicated to lesbian fashion. The stroke type and
vertical orientation of the logo are reminiscent of lo-tech zine design, but also plays off recent
design trends and also appears fresh and current.

them. is the most recent platform to emerge from Condé Nast in the United States. The chunky italicised type is a current trend in logo design and is heavily used across digital platforms to

attract engagement from young audiences.