This experimentation led to a selection of logos created with a modern typeface. The block type is still reminiscent of a the 1960's but the italicisation and the additional outlines and shadows in stroke add a modern element that creates a bridge between the zine era and the present day. Wavy and cropped type was also trialled as a way to replicate the accidental mistakes that can happen when a zine is produced on a photocopier.
A critique with peers from the queer community indicated a positive reaction to the retro logos, but also revealed that younger queer individuals would be less likely to engage in a publication that felt too old for their generation. It was found that a logo with more modern considerations attracted a larger number of people, and the logo in stroke with a solid drop shadow was found to have the most appeal. Most stated that the logo felt fresher compared to a lot of branding that they came across Most also said that if they has seen the logo on a magazine or on an instagram page they would be inclined to engage with the content.
