Using the most appropriate designs from those identified, a selection of possibilities were created (below). These designs represent two halves of the company combined in order to create a more cohesive brand. When presented in a second group critique there was a majority of positive feedback towards the top sets of designs, featuring the full letter 'A' found in the Aldi Nord branding split into two, with half used on either side. It was agreed that utilising the half symbol on both sides provided a more effective use of space within the logo and also allowed the two halves of the company to be combined whilst still allowing the two separate brands to retain unique and individual identities.
