(a) and (b)
(c) and (d)
Upon review of these variations of the designs, the most appropriate logo for the Aldi Nord company (right) is design (b) as it incorporates all of the original colours, creating a striking combination that creates an impactful brand, and also adhere's to the layout of the previous Aldi (2006) logo. The most appropriate logo for the Aldi Süd company (left) is design (c). Although design (a) matches the respective design for the other half of the brand, (c) provides a more unique alternative for Aldi Süd, which would ensure that the companies retained their separate identities while still forming a new sense of cohesion.
A key element introduced during the new Aldi rebrand (2017) was an additional 3D effect applied across the logo to align with the brand's ongoing modernisation. It was suggested that this could also be applied to this rebrand (show below), however once tested it was felt by most individuals that the effect actually gave a more immediately out-dated and low-tech appearance. The flat vector logo also had a noted retro feels but it was discussed that this would not be date so easily and also represented the deliberate explorations of the company's history and heritage as a family run business. Therefore the 3D manifestations of these logos were disregarded in favour of the flat vector variations.
