This is the question that will guide your theoretical and practical work in CoP2. Your question must reference one of the CoP themes (Politics, Society, Culture, History, Technology or Aesthetics) either broadly or focussing on a specific aspect (e.g. "gender" being a specific aspect of Society); and one specific graphic discipline (Typography / type design, Advertising / public awareness, Branding / logo design, Editorial, Design for screen or Print making).
My proposed research will look broadly at parody and pastiche within graphic design, touching on the themes of aesthetics. More specifically within this I could look at parody and pastiche within branding
My proposed research will look broadly at parody and pastiche within graphic design, touching on the themes of aesthetics. More specifically within this I could look at parody and pastiche within branding
Is it viable:
Using this weeks lecture (Proposing a research question) answer the following questions in relation to your research question: What is there to study (ontology)? How can we know about it (epistemology)? How do we study it (methodology)?
Themes explored within this topic can include the occurrence of parody and pastiche within the wider art world and then more specifically in graphic design. The theory of these motifs and whether pastiche and parody can be considered good or bad, and uses of parody and pastiche within specific examples of design. This topic can be explored through a range of academic sources, books and websites.
Defining the design problem:
Themes explored within this topic can include the occurrence of parody and pastiche within the wider art world and then more specifically in graphic design. The theory of these motifs and whether pastiche and parody can be considered good or bad, and uses of parody and pastiche within specific examples of design. This topic can be explored through a range of academic sources, books and websites.
Defining the design problem:
Whilst your research question should provide opportunities for both contextual/theoretical research and practical research, you need to ensure that there is an obvious design problem to resolve/explore. For example, your research may focus on branding and politics therefore your design problem would be: a political party requires a logo and brand strategy for an up-coming election.
There are many potential outcomes that could be produced through the exploration of this topic, including an option to create branding using parody and pastiche techniques.
'Client' needs or requirements:
There are many potential outcomes that could be produced through the exploration of this topic, including an option to create branding using parody and pastiche techniques.
'Client' needs or requirements:
If there is a specific client or organisation or individual who you will be producing this work for (hypothetically) then you should take this opportunity to address any needs or requirements they may have. Similarly, if there is no obvious client needs then you should outline any specific requirements that will guide the project forward.
Should the practical exploration take the shape of a rebrand using parody and pastiche techniques, there will be many considerations that need to be adhered to. In any rebrand it is vital to produce work that is client-led, appropriate for both the company and then company's target market, and is within the boundaries of the company's current branding strategy in terms of colours, typefaces, tone, application.
Should the practical exploration take the shape of a rebrand using parody and pastiche techniques, there will be many considerations that need to be adhered to. In any rebrand it is vital to produce work that is client-led, appropriate for both the company and then company's target market, and is within the boundaries of the company's current branding strategy in terms of colours, typefaces, tone, application.
Mandatory requirements:
Here you should outline (again, tentatively at this stage) what the mandatory requirements of the brief are. For example, adverts must include the slogan "just do it" or design outcomes must include the company logo or Typeface designs must be functional yet contemporary.
If the practical work should explore a branding strategy, mandatory requirements will include colours and typeface samples appropriate to the selected company, a range of branding ideas and then a final resolution.
If the practical work should explore a branding strategy, mandatory requirements will include colours and typeface samples appropriate to the selected company, a range of branding ideas and then a final resolution.