Practice-based research is a form of research methodology that uses “practice”, alongside other forms, as a means of discovering or generating knowledge. While the emphasis is still very much on establishing a critical understanding of the issue, practice-based research acknowledges the role of making and visual communication in establishing this understanding.
To create a physical body of work to accompany my essay I will pose the question 'How Can Traditional and Digital Print Coexist'
I will consider each of these points in relation to my chosen research question:
Techniques
Digital production vs physical production
Digital print vs physical print
A combinations of the two > using one to create the other
Content
A focus on Postfordism and the nature of Postfordist art > the decrease in the value of physical production, an increase of immaterial labour
Communication / Message
Production and consumption of all medias has changed, but do producers need to change how they produce in order to keep up with demand?
Traditional and digital print methods do compete but they can coexist
Traditional and digital print methods do compete but they can coexist
Research / Analysis
Printing methods - how traditional influences digital and vise versa
How the concept of immaterial labour is effecting (young) creatives today
Testing
Examine the extent to which the work answers the original question posed, looking at the reactions from creatives, non-creatives, peers, tutors, and the public is applicable