'Made You Look' is a documentary exploring the challenges artists, illustrators and graphics artists face in a hyper-digital age. Interviewing a handful of artists and design studios from across the country, it provided a fascinating look at the views of both younger and older creatives and their opinions on traditional analog medias over digitally produced methods.
Some interesting arguments for analog production were made, the most poignant of which was by artist and illustrator Hattie Stewart. She made the obvious statement that when lifts were invented, stairs were not replaced. Both continued to exist and people just used whichever one was more convenient to them at the time. Therefore digital medias will not replace analog. Artists will simply use the method which applies most to their work, and will ultimately have more options as to how they create (which is no bad thing).
It was also interesting that many of the younger creatives still believed in the future of analog methods. Analog medias are still just as relevant today as they were yesterday, if not more so as many are looking for fresh approaches to their work. In the way that Photoshop is new to the older generation, screenprinting is new to the younger generation - there will always be an old method of creating that younger artists haven't tried before, and that they can reinvent to comply with todays demands. I think that whatever older creatives argue, analog is here to stay.
When asked about their personal opinions on using digital platforms to promote their work, many said it had left them feeling that 'it's like a million people putting their hands up at once' in terms of being noticed. But there are actually many more opportunities for an individual's or company's work to be seen when it's online, and for it to be seen globally by people who might otherwise have not seen it at all. Digital promotion has the huge benefit of allowing anyone anywhere in the world to be kept up to date with any artist, at all times, and it is a hugely useful tool that has been responsible for the launch of many artists careers.
However, I was disappointed to hear that when asked how they would feel if the internet was turned off many, if not all, of the artists replied that it would be of great benefit. They felt that many aspects of communication would improve and content production would increase because everyone would have the same level of artistic output and expression. I have to disagree with this, and not only because I am part of the digital generation, but because turning the internet off would ultimately have the same effect as turning it on - people would learn adapt to their conditions, learning how to use the recourses they have, but I don't personally think production or even the quality of work would improve. The internet and digital media as a whole has given artists a new freedom of expression that they would never have been able to find otherwise and has been such a valuable tool in the evolution of the art world today.